Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

Pay Per Click Marketing: Holiday Marketing Tips to Ensure Successful PPC Campaigns

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Decide On Your Offers: While you probably have generic pay per click marketing campaigns running all year round to keep leads coming in, now is a great time to acquire specific. And, this is just what we mean by choose your offers.

Put your very best products and services forward. Bundle them, discount them, or use them as enticement offers - however you have used them, NOW is the time to have what your offers will be in order.



This is vital because . . .

Choose Effective Keywords: As you know already, so as to promote specific products and services with pay-per-click marketing, you need to choose specific keywords. Now's no time to be general. Again, your year-round campaigns could possibly be geared to maintain traffic and leads flowing into your site.

But, since several retailers result in the bulk of their sales during the holiday season, congratulations, you want sales - not leads that one could convert later (although that's nice too).

So you must know what you are going to be offering to be able to pick the most effective keywords of those offers.


Decide on a Budget: Ahhh, the "B" word - it's something every web marketer has to be cognizant of. In order to use your allowance most effectively - regardless how large or small it may be - choose your product or service offerings, and therefore, keywords and phrases well.

Run Split Tests: Piggybacking around the last point, you may even want to start running some small, split-test campaigns now to determine which PPC offers are paying off. That way, when consumers turn their care about online shopping, you will be well prepared to own your most cost-effective, high ROI return campaigns.

Study Results: Pay per click marketing is best when you test, test, ensure that you study, study, study the outcomes of those tests.

In order to get even more prepared the coming year, decide now what info you desire to glean from this year's PPC campaigns.

Good luck with your pay-per-click marketing efforts - and, not to rush the summer season, but . . . happy holidays!